Kraft’s 100 Days of Christmas Celebration

Filipino’s are known worldwide to have the longest celebration of Christmas. As early as November to late of February, you can still see Christmas decorations everywhere.

Now, Kraft Eden Cheese and the Filipino nation will be celebrating Christmas a 100 days early. As early as September 4, Kraft Eden Cheese–the country’s well-loved cheese brand spearheads the world’s longest Christmas celebration with Eden’s Sarap ng Pasko: 100 Days of Christmas. Previously igniting the joy and faith of Filipinos nationwide in last year’s Keso de Gallo, Eden is back to once again bring the warmest and tastiest Yuletide tidings to everyone, reminding Filipino of hope and unity.

The 100 Days. 100 Towns. 100 Unique Dishes.

From different regions of Luzon, Visayas and Mindanao have the chance to win. Kraft Eden in partnership with ABS-CBN Network has started a fire that will burn till Christmas. 100 towns are competition to get the bragging rights and the title of the country’s number one dish. “Each dish was made with indigenous ingredients native to their very own town–making every dish original and unique,” Tacderas says.

Now with 100 towns competing to have the country’s number one dish, Eden’s 100 Sarap ng Pasko: 100 Days of Christmas will bring out even more the culinary creativity in every participating town nationwide. “We believe in the natural talent and healthy competitiveness of Filipinos in making nutritious, delicious and affordable meals especially during this Christmas season,” Tacderas says. “That is why we leave the rest of the nation to vote for and decide who deserves to be the town that will be most recognized.”

Vote for your town and help them realize their simple community wish by winning 2M in support fund and 100,000 for yourself. Send an Eden carton and be counted. Visit or call 72-PASKO for more details.

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