Coca-Cola Philippines has partnered with Gadgets Magazine, the country’s first tech-lifestyle magazine, to present Pinoy_Blogfest 1.0. In what is conceived to be a convergence of alternative media practitioners and bloggers, Pinoy_Blogfest 1.0 has adopted “Opportunity & Responsibility” as its conference theme. Scheduled for Saturday, 17 April 2010, at the Richmonde Hotel, Ortigas Center, Pinoy_Blogfest 1.0 hopes to stimulate discussions about issues confronting new media.
In much the same way that the Philippines was recognized as the world’s texting capital in the late 90s, Filipino netizens have established their presence in social networking sites. According to “Power to the People –Wave 3,” a Universal McCann study released in 2008, the Philippines can be regarded as “the social networking capital of the world”. The study, conducted in 29 countries, estimates that about 90% of Filipino users read blogs (second only to Korea’s 92%). It also reported that the Philippines has the highest percentage of photo uploaders and web video viewers.
Pinoy_Blogfest 1.0 will tackle hot button issues about new media such as ethics, copyright concerns, and journalistic integrity. The keynote speech will focus on “The social and ethical responsibilities of new media .” Other plenary topics include “Optimizing the economic potential of your blog ” and “Bloggers as media practitioners .” The morning session is expected to close with a facilitated discussion on “Crafting a blogger’s code of ethics .” Speakers include Gadgets Magazine’s Publisher & CEO Maribelle Alba, media personality Ira Panganiban, Yugatech’s Abe Olandres and Yvonne Chua from PCIJ.
The afternoon schedule of Pinoy_Blogfest 1.0 will consist of breakout sessions covering technology trends, gaming, mobile networking, photography, digital living, and health/fitness. Hosted by industry leaders, these sessions will showcase the latest advances in these fields.
Pinoy_Blogfest 1.0 is open to all bona-fide bloggers. Due to space limitations, we shall be limiting the conference to about 100 participants. Complimentary tickets are available for about 60 slots, after which a minimal registration fee of P2,500 will be charged to cover meals and the participant’s kit.
Pinoy_Blogfest 1.0 is presented by Gadgets Magazine in partnership with Coca-Cola Philippines. Other sponsors include Toshiba the official notebook partner, Canon, Asus Technologies, TCL Sun, Isukoshi, Reebok, and LG Electronics. Media partners are Manila Bulletin, Business Mirror, Jam 88.3, Wave 89.1, Magic 89.9, 99.5 RT, 103.5 Max FM, NU 107, and ClickTheCity.com.
For more details about the event, please visit www.gadgetsmagazine.com.ph