THE SHARE REVOLUTION: New Marketing Strategies in Building Brand Communities

Today, the words viral, buzz and influencer have a different meaning in the Internet. These are terms used to promote and influenced the market.

People are now looking for other ways to know the products they want and searching for the best place to buy. Their first options are recommendation from their friends. Recommendation from a friends or people that have tried and tested the product are more powerful than a colorful poster or billboards. This is called SHARING.

In line with the culmination of the 2009 Philippine Blog Awards, The Institute of Transformative Marketing Communications brings you THE SHARE REVOLUTION: New Marketing Strategies in Building Brand Communities—a seminar/workshop on how to tap the power of community, dialogue and partnership from the insights and key learnings of six (6) speakers representing well-loved brands who have effectively integrated social marketing strategies into their marketing mix.

Speakers for this momentous day are:

Juned Sonido, President of the Philippine Blog Awards,
One Blogging Nation: An Overview of Blogging in the Philippines

Mr. Brad Geiser, Geiser Maclang Marketing Communications Chief Strategist & Managing Director
BIGGER THAN YOURSELF: Energizing Brand Advocates through Social Relevance

Mr. John Rojo, Bayantel Communications Division Head for Corporate Brand & Communications
THE COMMERCIAL YOU CAN TALK TO: Making your Advertising Come to Life through Digital Word-of-Mouth

The Share Revolution will be held at the Hampton Room, 2/F Astoria Plaza.

Registration starts at 8am and session promptly starts at 8:30am. This initiative is through the partnership of GeiserMaclang Marketing Communications and the 2009 Philippine Blog Awards Board.

I’m INVITING everyone to be a part in the New Marketing Revolution!

Book your seats through or please contact Avery or Meg at (02) 490-5155 or 489-9248 for reservation

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